Summary
For micro and small retail stores, navigating the world of advanced retail management solutions often feels like trying to drive a sports car when all they need is a reliable scooter. When interviewed, many of the micro retail stores found current big-name SaaS products in the market offering feature-heavy, relatively expensive, and often over-engineered for their day to day business needs.
That’s precisely the problem BuyBy’s product owner set out to solve, by creating a streamlined, mobile-only retail management system tailored to the realities of small, growing retail businesses. Partnering with Pharaoh Soft, BuyBy launched a solution focused on simplicity, scalability, and a seamless customer experience.
The result? Retailers not only gained control of their operations from their smartphones but also reported an impressive 28% increase in both returning customers and sales.
The challenge
Bridging the Gap Between Costly Systems and Micro Retailer Needs
For many of these micro and small retailers, implementing big-name systems comes with two major issues:
1. Prohibitive cost—monthly subscriptions, licenses, hardware requirements, all adding up fast.
2. Feature overload—systems bloated with functionalities that these business owners neither need nor have the bandwidth to operate.
Additionally, customer experience was another pain point, long queues at checkout counters due to single POS in most micro retail stores were frustrating for customers and draining valuable time from store operations.
So the challenge wasn’t only about simplifying retail management; it was about reimagining the in-store experience for both shop owners and their customers.
The Solution
A Mobile-First, Scalable Retail Management System That Grows with the Business
At Pharaoh Soft, we worked closely with BuyBy’s product team to design and build a mobile-first retail management solution that puts control in the hands of store owners, and customers equally.
Key components of the solution included:
• Mobile-Based Store Management: Retailers can manage inventory, process sales, track customer data, and monitor store performance—all from their smartphones, eliminating the need for costly hardware or complex interfaces.
• Customer Self-Checkout Experience: Customers can scan a store’s QR code, collect their items, and pay directly through the app, bypassing checkout line entirely.
• Modular, Scalable Feature Set: Store owners can start with essential features and unlock advanced functionalities as their business grows—everything from advanced reporting to promotional tools—based on subscription upgrades.
• Cloud-Native, Secure Infrastructure: Built using NestJS, ReactJS, React Native, MongoDB, and AWS, ensuring a responsive, scalable, and secure platform ready to handle business growth at any pace.
During development, one UX designer on the project joked, “We’re not just simplifying— this app needs to feel like the store owner’s second pair of hands.” That mindset drove every design and engineering decision.
The Result
Improved Sales, Higher Customer Retention, and Time Saved
Following the launch of BuyBy’s mobile retail management system, client feedback painted a clear picture:
• Retailers experienced a 28% boost in both returning customers and overall sales within months of implementation.
• Customers embraced the self-checkout experience, reducing in-store wait times and enhancing satisfaction.
• Store owners reported saving significant time on day-to-day tasks, giving them bandwidth to focus on business growth rather than backend logistics.
• The platform’s scalability empowered retailers to upgrade their subscriptions and feature set as their operational needs expanded.
Thinking of a new idea to empower small businesses without overwhelming them? Let’s discuss…
Ready To Create A Solution Together?
We're Here To Partner With Your Organization On Your Next Project
